Five Steps to Developing a Powerful Social Networking Strategy

Creating web communities can help you build relationships of value with your most important constituents. Colleges and universities would be wise to develop networks that have the same kind of power that commercial networks like Twitter or MySpace do—the power to attract members who will broadcast network benefits throughout the digital ecosystem, attract other members, and create an ongoing community that feeds marketing and recruiting efforts.

Full-text article by Fritz McDonald is available via UniversityBusiness.com, May 2009.

Managing Constituent Relationships: Four Case Studies

A review of how four organizations have implemented CRM and what their experiences can mean for your organization.

Full-text article by Anthony Pisapia and Brett Bonfield is available via TechSoup, 7.14.08.

A Few Good Tools: Low-Cost Constituent Databases

The Foundation Center (http://www.foundationcenter.org) is offering a series of articles about the effective use of technology by nonprofits.

Click here to read the first article in the series about organizing constituent data and questions you should as before choosing a database.