Five Steps to Developing a Powerful Social Networking Strategy

Creating web communities can help you build relationships of value with your most important constituents. Colleges and universities would be wise to develop networks that have the same kind of power that commercial networks like Twitter or MySpace do—the power to attract members who will broadcast network benefits throughout the digital ecosystem, attract other members, and create an ongoing community that feeds marketing and recruiting efforts.

Full-text article by Fritz McDonald is available via UniversityBusiness.com, May 2009.