The Future of Direct Mail
Predictions that direct-mail returns will drop by up to 40 percent over the next five years have prompted a spirited debate on Frogloop, a blog about nonprofit online marketing, notes Prospecting, the Chronicle’s online fund-raising column.
Labels: direct mail
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The future of direct mail is a topic of much debate, with some experts predicting that it will continue to be an effective marketing strategy and also social media marketing services, while others believe that it may be replaced by digital marketing channels.
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