The Young Alumni Fund Raising Challenge

The job market is terrible for new graduates and young alumni, but development offices still want them as donors. At many institutions, this is leading to campaigns to get as many people as possible to give small amounts, such as $20.09 to symbolize this year. But there are also colleges that have decided this is a time to forget about participation rates and go for dollars.

Full-text article by Kate Maternowski is available via InsideHigherEd, 5.19.09.