The Young Alumni Fund Raising Challenge
The job market is terrible for new graduates and young alumni, but development offices still want them as donors. At many institutions, this is leading to campaigns to get as many people as possible to give small amounts, such as $20.09 to symbolize this year. But there are also colleges that have decided this is a time to forget about participation rates and go for dollars.
Full-text article by Kate Maternowski is available via InsideHigherEd, 5.19.09.
Labels: higher education, young alumni
posted by Courtney Lavery @ 1:35 PM
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It's no secret that the job market can be challenging for recent graduates and young alumni, and many of them are likely struggling to make ends meet. However, despite these difficulties, development offices at many institutions are still keen on reaching out to this group for donations.
One approach that some colleges have taken is to launch campaigns that encourage young alumni to give small amounts, such as $20.09, to symbolize the current year. While this may seem like a relatively small contribution, the hope is that it will add up over time and help to build a culture of giving among young alumni.
However, there are also institutions that have decided to prioritize dollar amounts over participation rates. This means that they are focusing on reaching out to young alumni who are more financially stable and capable of making larger donations. While this approach may yield bigger returns in the short term, it's important to recognize that it could also risk alienating those who are not in a position to give as much.
Ultimately, it's up to each institution to decide which approach to take when it comes to fundraising from young alumni. However, it's important to consider the unique challenges that this group may be facing and to ensure that any fundraising campaigns are both sensitive and realistic. By doing so, colleges can build stronger relationships with their young alumni and help to ensure a sustainable culture of giving for years to come.
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