3 Reasons For Prospect Research Before The Economy Improves
Nonprofits are coming around to the notion of prospect research is to fundraising what the research and development (R&D) department is to a for-profit corporation, according to Tony Glowacki, CEO at Bethesda, Md.-based WealthEngine.com.
As prospect research services are made more available, more nonprofits are starting to use them, Glowacki said. “That value proposition is taking a stronger hold in the market,” he said. It’s important to look at prospect research regardless of whether stock or real estate markets are down.
Full-text article is available via The NonProfit Times, 5.28.09.
Labels: economy, nonprofit organizations, prospect research
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Prospect research is crucial for nonprofits, akin to R&D for corporations. Glowacki's insight emphasizes its growing importance. Regardless of market conditions, investing in prospect research yields invaluable fundraising opportunities.
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