Colleges Weigh 'Yes We Can' Approach to Fund Raising

President Obama's campaign consultants bring their message of better fund raising through technology to the college campus.

Full-text article by Marc Perry is available via The Chronicle of Higher Education, 4.21.09. [Subscription required.]

Yes, You Can

What can advancement learn from the Obama campaign? This article takes a close look at the presidential campaign of Barack Obama, which merged old-fashioned grass-roots politics with new technology, shattered fundraising records, and energized millions of people, and explores the ways in which its lessons can be used by advancement professionals.

Full-text article by Caroline E. Mayer is available via CASE CURRENTS, February 2009.