Advancement Services Report

Provided as a service of Bentz Whaley Flessner

Wednesday, February 18, 2009

Yes, You Can

What can advancement learn from the Obama campaign? This article takes a close look at the presidential campaign of Barack Obama, which merged old-fashioned grass-roots politics with new technology, shattered fundraising records, and energized millions of people, and explores the ways in which its lessons can be used by advancement professionals.

Full-text article by Caroline E. Mayer is available via CASE CURRENTS, February 2009.

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