Yes, You Can
What can advancement learn from the Obama campaign? This article takes a close look at the presidential campaign of Barack Obama, which merged old-fashioned grass-roots politics with new technology, shattered fundraising records, and energized millions of people, and explores the ways in which its lessons can be used by advancement professionals.
Full-text article by Caroline E. Mayer is available via CASE CURRENTS, February 2009.
Labels: grass-roots politics, Obama campaign, technology
posted by Courtney Lavery @ 1:27 PM
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