Online Fundraising in a Troubled Economy
The Center on Philanthropy at Indiana University reports that 74% of donations to charities in 2007 stem from individual gifts. No doubt online fundraisers will start to see some dips not usually associated with September and October, months where online giving is typically up from the August malaise. But, are online fundraisers affected and how will this affect year-end giving?
Full-text report is available via onPhilanthropy, 10.1.08.
Labels: economic climate, individual giving, online giving
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