Rapid Donor Cultivation
Common Knowledge presents a new concept in online fundraising—Rapid Donor Cultivation (RDC). The motivation for this service is the maximization of the return on investment (ROI) of a nonprofit’s email subscriber acquisition efforts.
The background paper is available via Common Knowledge (free registration is required).
Labels: donor cultivation, online fundraising
posted by Courtney Lavery @ 10:09 AM
2 Comments:
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