Consumers Expect Companies to Keep Giving
New research suggests that consumers would show less loyalty to companies that curtail giving as the economic crisis worsens.
Full-text blog post is available via the Chronicle's Prospecting Blog, 10.8.08.
Labels: corporate giving, economic climate
posted by Courtney Lavery @ 9:52 AM
3 Comments:
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Thanks for sharing your thoughts. This was an interesting read and gave me a fresh perspective. Paylocity sign in
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