Social Networking and Web 2.0

David Lotz, Convio's Director of Higher Education, hosted a session directed at senior-level advancement professionals looking to explore creative ways to advance their programs and to forge ahead in new directions today at the 2008 CASE Summit.

"Alumni today expect a much greater level of personalization and interactivity, so having a Web 2.0 strategy is no longer optional. There is an incredible opportunity for universities to leverage existing alumni networks on sites such as LinkedIn and Facebook, and to dramatically increase the richness and relevancy of their communications," said Lotz.

Full-text article available via MarketWatch, 7.14.08.