Are Reports Part of the Big Picture in Campaign Planning?
Take a look at this Occasional Paper authored by Scott Fendley on how campaign reporting fits into campaign planning discussions.
Labels: campaign planning, occasional paper, strategic planning
posted by Katie Drossos @ 3:12 PM
1 Comments:
Ever feel lost in campaign metrics without a clear plan? I did! Spending hours on reports, but nothing changed. What helped? Focusing on overarching goals first. Once our team identified the "why," the data became actionable. Have you all had similar experiences? This reminds me of the chaotic fun of basket random !
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