What Makes Fund Raisers Succeed

A 2006 study of nearly 600 college and university fund raisers who solicit big gifts found that those who raise the most work for institutions that are more systematic in tracking and applying performance measures.

"Everybody is suddenly focused on this issue," says Bruce Flessner, a fund-raising consultant at Bentz Whaley Flessner, in Minneapolis. "People used to say that it takes money to raise money. Now people want to know if they are getting a good return on the investment."

Full-text article by Holly Hall is avaiable via The Chronicle of Philanthropy, 2.21.08.