Finding that Millionaire Next Door

This article talks about the impact of custom data modeling to gain a more in-depth understanding of major-gift prospects.

By Natalie Ghidotti

Moving a donor from a small annual gift of $60 to a $650,000 endowment gift is not an easy task. But that's exactly what the Cleveland Institute of Music did after taking its prosepct research program to the next level.

Read more of this May 1, 2007 article from The NonProfit Times.