A journey into social networking

This report explores the social networking phenomenon.

This 68-page marketing report (PDF) on social networking, commissioned by Fox Interactive Media, is titled, "Never Ending Friending: A journey into social networking." Main sections include: The Insider's View of the Evolving World of Social Networking; The Momentum Effect: Creating Brand Value in the Social Networking Space; and Implications for Brands and Agencies.

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