Advancement Services Report

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Monday, May 18, 2009

Five Steps to Developing a Powerful Social Networking Strategy

Creating web communities can help you build relationships of value with your most important constituents. Colleges and universities would be wise to develop networks that have the same kind of power that commercial networks like Twitter or MySpace do—the power to attract members who will broadcast network benefits throughout the digital ecosystem, attract other members, and create an ongoing community that feeds marketing and recruiting efforts.

Full-text article by Fritz McDonald is available via UniversityBusiness.com, May 2009.

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Fritz McDonald's 2009 article on UniversityBusiness.com provides valuable insights on developing a powerful social networking strategy for colleges and universities. The article emphasizes setting clear objectives, identifying the target audience, choosing the right platform, developing compelling content and engagement strategies, and continuously monitoring and evaluating the strategy. It provides a structured approach for colleges and universities to harness the power of social networking to build robust digital communities and achieve their institutional objectives effectively. The article also highlights the importance of community management and moderation, integration with marketing and recruitment efforts, and performance measurement and optimization. motorcycle accident

 
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