Colleges Using Technology to Recruit Students Try to Hang On to the Conversation
Higher education traffics in reputations. To thrive as an institution means keeping up with competitors while setting yourself apart. But as good as colleges have become at building brands, the game is shifting to social media, where there is perpetual motion and little control.
Full-text article by Sara Lipka is available via The Chronicle of Higher Education, 5.1.09.
Labels: brands, higher education, social marketing
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