Consumers Expect Companies to Keep Giving
New research suggests that consumers would show less loyalty to companies that curtail giving as the economic crisis worsens.
Full-text blog post is available via the Chronicle's Prospecting Blog, 10.8.08.
Labels: corporate giving, economic climate
posted by Courtney Lavery @ 9:52 AM
5 Comments:
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Thanks for sharing your thoughts. This was an interesting read and gave me a fresh perspective. Paylocity sign in
That’s an interesting finding. It shows that consumers value a company’s social responsibility, especially during difficult economic times. Cutting back on charitable giving may save money in the short term, but it could also damage customer trust and long-term loyalty. Companies need to balance financial challenges with their commitment to the communities that support them.
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A wonderful piece of writing! TellPopeyes customer survey The content is clear, engaging, and full of interesting points that make readers want to keep reading.
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