Fund Raising at the Speed of Twitter
Twitter — mini-blogs updated via text message — can raise money fast from the technologically savvy.
Full-text article by Nicole Wallace is available via The Chronicle of Philanthropy's Give and Take Blog, 8.27.08.
Labels: text message, Twitter
posted by Courtney Lavery @ 9:43 AM
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"It’s amazing to see how low-friction platforms like Twitter are revolutionizing micro-fundraising. By meeting tech-savvy donors right where they already are—on their mobile phones—nonprofits can build immediate, real-time momentum for urgent causes. The real test going forward will be turning those quick, spontaneous impulse gifts into long-term donor retention and deeper engagement."
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