Advancement Services Report

Provided as a service of Bentz Whaley Flessner

Tuesday, October 16, 2007

Pink October? Blame 'Cause Marketing'

An insight into corporate sponsorship.

The pink sales campaigns are probably the biggest and best-known efforts in the world of "cause marketing," where companies team up with charities with the aim of bringing in more money for both.

Read more of this 10.15.07 Associated Press article from MSNBC.



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