Advancement Services Report

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Monday, October 8, 2007

U.S. Trust to Launch National Marketing Campaign Recognizing Today's Wealthy as the Architects of Their Own Success

U.S. Trust, Bank of America Private Wealth Management is launching a national advertising campaign, which spotlights the changing profile of today's wealthy individuals and families. The $25 million campaign marks the first major advertising initiative for U.S. Trust since its acquisition by Bank of America Corporation earlier this year.

The brand-building effort represents the most extensive private wealth management advertising campaign that either legacy organization has ever undertaken. National and local print and broadcast advertisements will debut across the nation beginning on October 8.

Full-text press release via Bank of America, 10.3.2007.

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