Why do people give?
By Alan Clayton
At first glance this seems the simplest question of all. Why do people give?
The answer is rather important, perhaps even the be-all-and-end-all for anyone who wants to be any good at fundraising. Familiarity with the answer is crucial to appreciating the core benefits of our 'product', to understanding donor motivations, to appreciating the skilful combination of need plus solution that is so important for effective fundraising. Regardless of how and what you want to communicate, the individual donor's reason or reasons for giving should be firmly at the root of every communication we produce.
Read more of this article from the Resource Alliance website.
Labels: prospect research
posted by Katie Drossos @ 12:47 PM
1 Comments:
Giving fosters empathy, thankfulness, and the desire to significantly improve each other's lives. Sometimes it's a small deed, and other times it's a direction that moulds a whole future. Fortunately, I discovered the Law universities in UK for international students Service, which gave me the guidance I required at a pivotal point in my journey. I was reminded by that support that practical assistance can be just as effective as compassion. Giving strengthens people as well as our common goal.
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