Nonprofits are coming around to the notion of prospect research is to fundraising what the research and development (R&D) department is to a for-profit corporation, according to Tony Glowacki, CEO at Bethesda, Md.-based WealthEngine.com.
As prospect research services are made more available, more nonprofits are starting to use them, Glowacki said. “That value proposition is taking a stronger hold in the market,” he said. It’s important to look at prospect research regardless of whether stock or real estate markets are down.
Full-text article is available via The NonProfit Times, 5.28.09.