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Friday, March 6, 2009

Facebook Gives College Officials Better Tools to Reach Alumni and Students

Facebook announced new features on its Web site that will allow colleges and other organizations to create a centralized public profile and publish a live stream of announcements for their followers.

Full-text article by Josh Keller is available via The Chronicle of Higher Education, 3.6.09.

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The article highlights Facebook's new tools for college officials to improve communication with alumni and students. It provides detailed information about these tools' features and functionalities, highlighting their potential impact on university outreach efforts. The article emphasizes the evolving role of digital technology in higher education and highlights the benefits of utilizing Facebook's tools, such as increased engagement and targeted messaging, for strengthening alumni networks. However, it suggests that examples or case studies illustrating successful implementations of these tools by colleges could provide concrete evidence of their effectiveness. The article also suggests considering potential challenges or limitations associated with using Facebook for official university communications for a balanced perspective.

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