A Mixed Outlook for Corporate Giving in 2009
While charitable giving by corporations and corporate foundations is expected to drop in 2009, the overall decrease may not be as severe as in past recessions.
Full-text article by Paula Wasley available via The Chronicle of Philanthropy, 1.07.09.
Labels: economic climate, fundraising, prospecting
2 Comments:
Gain insight into the shifting dynamics of corporate giving in 2009. Understand the factors influencing companies' charitable contributions and the impact on nonprofit organizations.
While the forecast was cautious, corporate philanthropy has evolved significantly since then. Like today's popular wordle game , where success comes from strategic thinking, companies now approach giving more strategically. Many integrate CSR into their core business model, focusing on sustainable impact rather than just dollar amounts. It's fascinating to see how corporate giving has transformed over the years.
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