Statistics show that alumni participation rates are slipping, and a large factor to this is the lack of giving by an institution's younger alumni. Recent graduates make up a large portion of the alumni base, yet colleges and universities have struggled in reaching them with a clear and relevant message on the importance of philanthropy.
In this article, Sam Huleatt, a recent MBA graduate and entrepreneur, discusses this trend and ways that educational institutions can reach out to the younger generation.
Here is a link to the blog entry.
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