Why Young Alumni Don't Give
Statistics show that alumni participation rates are slipping, and a large factor to this is the lack of giving by an institution's younger alumni. Recent graduates make up a large portion of the alumni base, yet colleges and universities have struggled in reaching them with a clear and relevant message on the importance of philanthropy.
In this article, Sam Huleatt, a recent MBA graduate and entrepreneur, discusses this trend and ways that educational institutions can reach out to the younger generation.
Here is a link to the blog entry.
Labels: trends, young alumni
posted by Katie Drossos @ 2:11 PM
1 Comments:
This trend highlights one of the most critical challenges facing advancement and development offices today. Younger generations—particularly Millennials and Gen Z—are inherently philanthropic, but their giving habits, values, and preferred modes of communication are vastly different from those of older alumni. Bridging this gap requires institutions to rethink how they frame philanthropy, build relationships, and invite recent graduates into the fold.
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